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It tells potential clients who you are, what you do, and how that benefits them.
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Good design not only looks professional on the surface, but it also signifies something deeper.Ī well-designed logo builds trust by validating your professionalism and get’s people to stick around.
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What people really care about is their experience with your service and what your brand is advocating. No one really cares about your logo (except for graphic designers, or those with an eye for design). It’s what people remember and tells their friends about not your logo. Why? Because your businesses’ belief system, core values, purpose, mission, and vision are what your brand is built around. It’s designed in such a way to differentiate you from everyone else and fosters brand loyalty. We often design wordmarks or typographical logos for clients b/c that is all they really need. If you’re a professional services business (vs. What makes a good logo?Ī good logo is one that aligns and feels appropriate to your industry or service. It allows for an icon to be used in social media and favicons and the wordmark to be used everywhere else. Since Design Powers is a small business and doesn’t have instant brand recognition, we designed our business logo as a combination mark. The final type is the combination mark which contains a symbol + wordmark or letter + wordmark. Then there is an emblem: that is a wordmark, lettermark, or logomark within a shape that is essential to the design: Harley-Davidson Motor Cycles or the NHL logo are good examples of this.
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There is a logomark that contains a symbol only: Think the Nike swoosh or the apple for Mac products. A lettermark that contains only one letter or an abbreviation: Think of the two C’s for Chanel or the A for Adobe. A wordmark that compromises a standalone word or words like FedEx or Coca-Cola. The term “logo” generally refers to all the marks that represent your brand.